How to Engage Communities Through Digital Transformation
The use of digital technology in community engagement has great potential to improve outcomes, both from an individual level and an organizational one. For example, it can allow nonprofits to streamline processes, lower operating costs, and increase member trust. Moreover, it can enable the creation of personalized journeys. By doing so, organizations can provide a better customer experience and identify new opportunities to serve their stakeholders.
Digital techniques can also help reach underrepresented communities. A digital newsletter, for instance, could include information about upcoming events, a volunteer opportunity, or ways to participate in the community. Another example is adapting service offerings to leverage social media.
Depending on the context, the most appropriate technology may vary. But in general, the ability to rapidly collect and analyze data and rapidly gather knowledge is the most important driver of digital transformation.
A community platform, for instance, can facilitate the change process in a coordinated and meaningful way. It can be a digital forum where members can share ideas and information, and can be a gateway for people to collaborate. In addition, it can enable top-down change by providing a platform for community leaders to educate and empower participants.
However, there are some risks associated with using online systems. One potential risk is that participants may be hesitant to enter their real names or otherwise disclose private information. To address this concern, a customized safeguard is needed. For example, the City of Atlanta could offer funding for a website for each individual NPU, which would allow individual NPUs to create their own social media accounts.
On the other hand, a private community app can provide insights into an organization’s finances, as well as provide a means of tracking events and email marketing. An application that utilizes artificial intelligence (AI) and other technologies can improve a member’s experience by optimizing member journeys.
Digital transformation is a broad term that includes several different initiatives. Some involve the reinvention of org charts, employee skill sets, and customer interactions. Others involve the creation of infrastructure and technologies that will enable an organization to succeed in a changing marketplace. As such, it is essential to thoroughly consider all of the options available before selecting a digital strategy.
While technology is certainly a key driver of digital transformation, there are many other considerations to take into account. Consider a variety of factors such as privacy and security, and whether or not existing regulatory frameworks support your plans. These considerations can all affect how you plan to engage your community.
Digital transformation involves rethinking old business models and processes. For instance, if you are a restaurant, you might consider integrating mobile payments or digital check-ins to enhance customer experience. Other considerations might include the adoption of an in-store service desk that incorporates digital technology.
Ultimately, digital transformation can be a challenge. However, with the right approach and the willingness to innovate, it is an opportunity to improve organizational performance and to position an organization for future success.
